Detailed Introduction of Toy Products

To purchase toy products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as material, type, design, safety standards, and order quantity.

1. Direct Import (Through Manufacturers in China or Other Countries)

Channel:
Directly importing toys is a common approach for businesses sourcing toy products from manufacturers overseas. You can find toy suppliers through B2B platforms like Alibaba, Global Sources, or by attending international trade fairs such as the Canton Fair or Hong Kong Toys & Games Fair.
Establishing long-term partnerships with overseas manufacturers can help secure better pricing, ensure compliance with safety standards (e.g., ASTM, EN71), and maintain a reliable supply chain.

Price:
The cost of toys varies widely depending on type, materials used, and production complexity.

• Basic toys (e.g., plastic figures, simple vehicles): $0.30 – $2.00 per unit (bulk orders)

• Educational or electronic toys: $3 – $10+ per unit

• Customized or branded toys (e.g., character licensing, interactive features): $5 – $20+ per unit

2. Wholesale Market

Channel:
Major U.S. cities like Los Angeles, New York, and Chicago have large wholesale toy markets and distribution centers that offer a wide variety of toy products. These include plush toys, action figures, educational toys, building blocks, and electronic toys. These markets give retailers, distributors, and e-commerce sellers the opportunity to connect with wholesalers, negotiate pricing, and arrange logistics and payment terms.

Price:
Wholesale toy prices vary based on the following factors:

• Toy type (e.g., dolls, cars, STEM kits, outdoor toys)

• Material & complexity (e.g., plastic, wood, electronics, interactivity)

• Design & branding (e.g., licensed characters, packaging, custom features)

• Certifications (CPC, CE, ASTM)

• Volume discounts, often reducing per-unit prices significantly

Typical wholesale prices range from $0.50 to $10+ per unit, depending on product type and features.